Humatics Expands Executive Team to Support Vision of Factories, Roadway, and Cities Transformed by Microlocation

Appointments will accelerate the development and commercialization of the company’s breakthrough radio-frequency positioning solutions with applications in industrial automation, next-generation construction, autonomous vehicles, and smart cities

CAMBRIDGE, MASSACHUSETTS – April 10, 2018  Humatics Corporation, the company delivering breakthrough microlocation solutions, today announced the appointment of three new executives to enhance the company’s capabilities in human resources, sales and business development, and hardware engineering. Chief human officer, Ann Whittaker, joins Humatics from Rethink Robotics. Rags Gupta joins as chief revenue officer. And Rachel Reinhardt, who came to Humatics through its recent acquisition of 5D Robotics and its subsidiary Time Domain, will be senior vice president and principal hardware architect. These strategic moves further cement Humatics’ status as the leader in microlocation — an emerging technology providing exact 3D location data in complex environments where people, machines, and infrastructure interact.

“Ann, Rags, and Rachel are accomplished and proven leaders who will help Humatics build a world-class organization, revolutionary product, and outstanding value for our customers,” said David Mindell, co-founder and chief executive officer of Humatics. “Because microlocation data answers the questions ‘Where am I?’ and ‘Where am I going?’ with unprecedented precision, it is a fundamental building block for the connected world of our future. The leadership talents of Ann, Rags, and Rachel are pivotal additions to an extraordinary team whose microlocation systems and software are unlocking new capabilities in manufacturing, mobility, and smart cities.”

Ann Whittaker previously was co-founder and vice president of people and culture at Rethink Robotics. She has developed strategic and tactical expertise in the operational and human resources domains, nurturing engaging, vital cultures where employees can flourish and create. Prior to co-founding Rethink Robotics in 2008, Ann held high-level administration and communications roles in educational, philanthropic, and life sciences organizations. Her past affiliations include MIT’s Computer Science & Artificial Intelligence Laboratory, the David Rockefeller Jr. Family Office, Millennium Pharmaceuticals, and PAREXEL International Corporation. Ann holds a BA from American University and an MBA from Babson College.

Rags Gupta joins Humatics from Ooyala – a cloud video service subsidiary of Telstra – where he was general manager of the company’s Europe, Middle East and Africa business. He joined Ooyala via its acquisition of Videoplaza, the VC-backed video advertising platform where he was chief commercial officer. Prior to that, Rags was part of the founding management team at Brightcove, helping the company achieve 90% CAGR during his tenure and staying with the company through its IPO. Rags holds a BS in Operations Research from Princeton University, where he studied transportation and wrote his thesis on the use of vehicles as probes to provide real-time traffic information.

Rachel Reinhardt brings two decades of engineering management expertise to Humatics, where she leads the company’s hardware development initiatives. Most recently she was president and chief executive officer of Time Domain, responsible for expansion of the company’s businesses in both the commercial and government sectors. During her 21 years with Time Domain, Rachel oversaw the development of precise positioning technologies that have been sold globally in the retail, manufacturing, logistics, and defense industries. Additionally, she successfully managed over $30M in government contract business, including communications, tracking, and radar products employing Ultra Wideband (UWB) technologies. Early in her career, she played a leading role in helping UWB gain FCC approval and bringing the world’s first UWB silicon chipset to market. Rachel graduated Summa Cum Laude with a BS in Physics from Rensselaer Polytechnic Institute.

About Humatics

Humatics is pioneering microlocation technology, offering centimeter- and millimeter-scale positioning that is faster, more precise, and more affordable than any 3D positioning or location tracking technology on the market. Its breakthrough microlocation system and analytics software comprise a Spatial Intelligence Platform™ that will revolutionize how people and machines locate, navigate, and collaborate in the connected world. With its extensible architecture and application programming interfaces (APIs), the Humatics Spatial Intelligence Platform™ will power an ecosystem of new position-based products and services with the promise to transform huge markets, including industrial automation, next-generation construction, autonomous vehicles, and smart cities. Headquartered in Cambridge, Massachusetts, Humatics was co-founded in 2015 by chief executive officer David Mindell (a Massachusetts Institute of Technology professor and chair of MIT’s Work of the Future Task Force) and president and chief operating officer Gary Cohen, a technology industry veteran. More information is available at


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